Subtitled videos receive more views as they are able to be watched and heard by a larger audience. Videos without subtitles are only watched 66% way through, compared to 91% completion with subtitles. Improve user watch time: Studies show 80% of people are more likely to view a video that has added subtitles.
Your brand should aim to always be inclusive to all, and this is the perfect place to start. The video subtitle is spoken out loud making it accessible to them. Users with a combined seeing and hearing disability will find transcripts useful when they use a braille display. Video subtitles are also extremely important for blind people.
If your video content has dialogue, users who are hearing impaired will not be able to understand your video unless you add subtitles for them to read. Why might you ask? Below are 5 of the best reasons to start thinking about it right now.Īccessibility: Video subtitles can be used to assist the deaf or low hearing community to access the content. Why you should add subtitles to video in the video editing processĬreators should always try to add subtitles to a video. How to add subtitles to a video in ClipchampĮasy video subtitle hack with mobile video editor app Why you should add subtitles to video in the video editing process (5 benefits) This blog will explore the benefits of video subtitles and how to edit videos with subtitles. Video content is easy to understand and convenient for viewers to watch but if you’re not adding subtitles to your video, that may be a very big mistake. Video marketing has become one of the most important ways to promote your business and it’s not hard to understand why.
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